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Who Are You? Evolving Logos and Brand Recognition

Posted on: November 3rd, 2011 by  |  1 Comment

 

If you guessed Apple, Toys R’ Us, Nike and Starbucks — you’re right. You know these brands without color, without names, without 3D effects. Their recognition is international.

But you have to wonder at what point the marketing team said to the CEO, “Oh, and by the way, we’re dropping our name completely from our logo.”

While dropping the company name is too bold …


Paper Dinosaurs

Posted on: March 9th, 2011 by  |  No Comments

“Paper? Oh yeah. I remember paper. It has printing on it, right?”

If you were reading this just five years ago you wouldn’t have understood the joke. What with all the “eThis” and “eThat” delivering the messages that until recently would have ended up in our mailboxes. Paper has taken a direct hit from all the electronic advertising popping up everywhere in our emails and …


Gifts of Christmas Past!

Posted on: December 23rd, 2010 by  |  2 Comments

By: Monica von Hoff, Vice President

Two days before Christmas and with all the panic to find that “perfect present” out of the way, it’s time to have some fun recirculating the Gifts of Christmas Past! This is what we do every year on Christmas Eve (or Christmas Eve Eve) at our Insight Creative, Inc. Christmas Feast. (Pot Luck/White Elephant). We dig around the house to …



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