Consumer loyalty is one of the most important goals an advertiser can have. It ensures that a brand can withstand economic troubles, competition, price increases and more. The problem is consumer loyalty is becoming more of a challenge. Consumers are significantly less loyal to brands than they were in the past and there has been a steady decline in loyalty toward brands, even brands that …
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Media Update: Changes in Radio Formats
Posted on: June 16th, 2011 by Shelly Hendricks |
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There have been quite a few radio changes in the past couple years in the Green Bay-Appleton Market. If you’re struggling to keep them straight– here’s a snapshot of the changes.
The most recent change has been from Cumulus in Green Bay, formerly Kicks 104.9 and now The Wolf. The Wolf is simulcasting from its Oshkosh partner 99.5. The radio content in both Green Bay …
Making Daily Deals Work For You
Posted on: April 27th, 2011 by Shelly Hendricks |
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You’ve heard about the discount sites – Groupon, Living Social, Dealster and others. They can work if they are designed properly for your business and if you are the right type of business for a daily deal. But if not done properly, they can be an extremely expensive way to get new faces in the door. It may be free to put your …
Measuring the Effectiveness of Your Advertising
Posted on: January 26th, 2011 by Shelly Hendricks |
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As Niki pointed out in last week’s post, Advertising Requires Faith and Patience, we get asked lots of questions about creating and placing ads… and the ways we figure out the ads are working.
Business owners often ask their customers, “How did you hear about us?” The responses they get are almost always not what the business owner had hoped. It’s usually either “A …
Target the Right Customers, Media Options Will Follow
Posted on: December 9th, 2010 by Shelly Hendricks |
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Every year at this time we host “Media Days.” Every media group in the region comes in for one hour to present their version of “why buy from me.” Once Media Days is wrapped up we dive head first into laying out the next year’s media plans — which is what I’m taking a quick break from now to write this (that, and drink a …
